MAKE
THE
POINT.
01THE
POINT.
WKD — Make the point
Finding the one thing a brand should stand for, then making it impossible to forget.
Read the case study Creative Marketing Director · Strategy that has to work
Scott Bell makes
brands matter.
Six projects. Different challenges. Clear commercial outcomes.
B
One story.Everywhere.
Patrón El Cielo — Make it travel
Turning strategy into something consumers, customers, agencies and businesses can all get behind.
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SUN’S OUT.
RUM’S OUT.
03RUM’S OUT.
BACARDÍ — Digital ROS @ Scale
Turning a temperature-triggered promotion into a scalable digital growth model.
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PATRÓN ×BEAT
HOTEL
04HOTEL
Patrón × Beat Hotel
Creating a cultural partnership people wanted to enter, not just an activation they happened to see.
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BOTTLEGREENRE-ESTABLISHING
A PREMIUM
ORIGINAL.
05A PREMIUM
ORIGINAL.
bottlegreen — Re-establishing a premium original
Sometimes a brand doesn’t need reinventing. It needs remembering.
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STARTUP BRAND BUILDINGBUILD THE BRAND.
SELL THE BRAND.
06SELL THE BRAND.
SORBOS — Building the world around the product
Turning an edible straw into a challenger brand and commercial proposition built for European growth.
Read the case study02 / Point of view
“The best brands don’t just look different. They give people a reason to care.”
About Scott
I’m Marketing Director at SHS Drinks, leading marketing across a portfolio of some of the UK’s most distinctive drinks brands.
My work focuses on sharpening what a brand stands for and turning it into work that moves both culture and the numbers.
My experience spans positioning, portfolio strategy, innovation, premiumisation, partnerships, activation and creative leadership.
Creative marketing, from strategy to growth
Brand strategyCreative directionCommercial thinkingInnovationPremiumisationPartnershipsActivationLeadership
The strongest marketing connects the whole journey: from a sharper strategic choice and a distinctive creative idea to customer relevance, commercial momentum and growth.
ExperienceCurrent 2023 — 2024 2016 — 2023 Earlier career
20 years
building and revitalising FMCG brands—from portfolio turnarounds and innovation pipelines to cultural partnerships and international growth.
Marketing Director · SHS Drinks
Returned to SHS Drinks to lead marketing across WKD, bottlegreen, Shloer and Rocks.
Marketing Director & Head of EU Sales
Combined brand-building and commercial leadership to grow a challenger brand across 12+ European markets.
BACARDÍ Martini
Brand leadership across the UK, Europe and Iberia for Patrón, Grey Goose and BACARDÍ.
SHS Drinks · Millward Brown
Foundations in customer marketing, brand development and consumer insight.
Creativity meets
commercial.
First-hand thinking on building distinctive brands, making creative work commercially useful and leading marketing through difficult choices.